Our story

An encounter.
Not planned.
Not obvious.
Two people, two cities, one conversation that changed everything.
Clémence de Castelbajac made luxury her language.
Dior, Chanel, Vogue.
She learned how the great houses speak, move, seduce.
And she knew, quietly, that she wanted to build something of her own.
A jewelry brand.
The right one.
She just needed to find the right person.
Laurence Tcherkezian grew up with diamonds.
Third generation of Antwerp diamond dealers.
She knows stones the way others know words: their weight, their light, their character.
She built Poupette in Antwerp, a made-to-measure jewelry house, where every piece tells a precise and personal story.

Their meeting was, as they say, inevitable.
Paris and Antwerp.
Vision and matter.

Then came Armelle.
Years in Miami.
A precise eye.
The missing frequency.

BARETT was born. And ready to join the party.

Laurence Tcherkezian, Clémence de Castelbajac, Armelle de la Porte